Zambian Breweries supports government efforts to scale-up communication

The donation of posters is part of the three-pillar strategy the brewing company is using to contributing towards combating the respiratory disease together the Zambian government.

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Zambian Breweries has donated over 6,000 posters to government since the breakout of COVID-19 in March this year.

The donation of posters is part of the three-pillar strategy the brewing company is using to contributing towards combating the respiratory disease together the Zambian government.

The posters, which relay information on the symptoms and preventive measures of the respiratory disease, are aimed at enhancing risk and prevention communication.

“Communication plays a pivotal role in the fight against this virus. Having the right information on COVID-19 is the first, and greatest, preventive measure against the disease,” observed Zambian Breweries Country Head of Marketing Sibajene Munkombwe.

Mr Munkombwe noted that effective communication was a key component of managing a crisis such as the COVID-19 global pandemic.

“We all need to know the enemy that we are fighting, and our posters provide quick insights into the global enemy – COVID-19,” he said.

The country’s largest brewing company distributed 3.000 posters to retailers before the restrictions started, with a further 3,000 donated to the Ministry of Health.

So far the donated posters have been distributed in Lusaka and the company hopes to extend to other parts of the country soon.

“As we all know, Lusaka is the epicentre of COVID-19. Therefore, we started from here, but we hope to take this to other parts of the country,” Mr Munkombwe said.

The company has also donated 10 billboards with COVID-19 risk and prevention messaging as part of the three-pillar strategy.

Mr Munkombwe vowed that ZB will continue supplementing government efforts with regards risk communication during the COVID-19 pandemic.

“Be it through posters or billboards, we shall support efforts aimed at keeping the public abreast on this disease,” he said.

On April 28, Lusaka Mayor Miles Sampa officially launched the ZB initiative aimed at enhancing communication and awareness on preventive measures of COVID-19, which include three static and seven digital billboards that ZB donated to government.

Notable locations in Lusaka where the billboards have been installed include Kamwala Flyover Bridge, South End Roundabout and along Burma Road.

“The impact of these communication tools on the fight against this disease will be far greater than the monetary value of producing them,” the ZB Head of Marketing further stressed.

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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0
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0
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Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Corona-bottle-packshot

Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Budweise-bottle-packshot

Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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