Our Smart Drinking Initiatives

We are working across various sectors to disrupt the harmful use of alcohol and our focus areas are:

Marketing to Change Social Norms

We are committed to investing in dedicated social marketing campaigns to influence social norms and individual behaviours to reduce the harmful use of alcohol. Through our social marketing campaigns, we are ensuring that all our brands drive a purpose and that purpose is to promote behaviour change towards enhanced responsible alcohol consumption.

Partnering for community impact

We are forging partnerships with the Government, NGOs and Civil Society Organizations to attain our first Smart Drinking Goal which is to reduce the harmful use of alcohol. The interventions within the goal focus on addressing drinking and driving, underage drinking, binge drinking, or other issues that impact our local landscape.

Enforcement & Bar Owner Compliance

School Road Safety Initiative

Mentorship & Recreation for Harm Reduction

Mtendere Clinic Alcohol Health Champions 2022

Voluntary labelling for all products

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
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Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
Carbohydrates g/100ml
0
Sugar g/100ml
0
Protein g/100ml
0
Salt g/100m

Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
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0
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0
Protein g/100ml
0
Salt g/100m

Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
Carbohydrates g/100ml
0
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0
Protein g/100ml
0
Salt g/100m
Corona-bottle-packshot

Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
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0
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0
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0
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Budweise-bottle-packshot

Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
Carbohydrates g/100ml
0
Sugar g/100ml
0
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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
Carbohydrates g/100ml
0
Sugar g/100ml
0
Protein g/100ml

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