Smart Agriculture

Our Goal: By 2025, 100% of our direct farmers will be skilled, connected, and financially empowered

As a local brewer, we depend on high-quality agricultural crops to brew our beers. Local sourcing remains a critical part of our business model as we want to secure a resilient and high-quality supply of crops for decades to come. Growing ingredients locally allows us to brew the best beers and that’s why we support the livelihoods of farming communities nationally, working with over 2,000 direct farmers to grow natural ingredients — including barley, sorghum and cassava

Cassava Farming

In 2017 we launched Eagle lager, a local beer made from locally sourced Cassava. Eagle Lager is providing a boost for the country’s agriculture sector and over 4,000 cassava farmers. Using cassava grown by local farmers in Luapula Province, the drink’s growing market share is likely to help make agriculture one of the major contributors to the country’s gross domestic product (GDP).

Technology

In 2018, we introduced Block-Chain technology that has created a platform that leverages data, technology, and insights to help more than 5,000 enrolled farmers improve their productivity, financial traceability, and environmental performance.

Research & Development

We support local Research and Development and have dedicated agronomists that facilitate the development of high-quality seeds and share best practices with farmers.

Partnering for Success

Because challenges in agriculture cannot be solved alone, we partner with a wide range of collaborators, including tech start-ups, NGOs, governments and businesses. We have partnered with;

  • Ministry of Agriculture
  • MUSIKA
  • Zambia Research Institute
  • United Nations World Food Program

We depend on our farmers and are committed to catalyzing sustainable transformation — securing our supply chains, improving farmer livelihoods, and strengthening natural ecosystems — now and for the next 100+ years.

We have defined a “direct farmer” as a farmer who has signed a contract with us or who supplies us via a local cooperative or aggregator.

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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