Smart Drinking

Cheers to being Responsible Together

“Beer has been a part of cultures around the world for thousands of years, and at Zambian Breweries, we believe that every experience with beer should be a positive one. While we have made some progress, we know this is not yet the case. We are focusing on moving beyond awareness–raising to driving real change in our company and the communities in which we live and work through evidence-based interventions.”

Our Smart Drinking Goals

Our Global Smart Drinking Goals are a set of programs and initiatives focused on shifting social norms, consumer behaviors, and our own business practices — in order to make a tangible contribution to the reduction of harmful use of alcohol globally.

Goal 1: Reduce the harmful use of alcohol by at least 10% in six cities by the end of 2020. Implement the best practices globally by the end of 2025.

Goal 2: Invest $1 billion USD across our markets in dedicated social marketing campaigns and related programs by the end of 2025.

Goal 3: Ensure No- or Lower- Alcohol beer products represent at least 20% of AB InBev’s global beer volume by the end of 2025.

Goal 4: Place a Guidance Label on all of our beer products in all of our markets by the end of 2020. Increase alcohol health literacy by the end of 2025.

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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0
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0
Salt g/100m

Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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0
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0
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Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
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Corona-bottle-packshot

Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
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Energy KJ/100ml
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Budweise-bottle-packshot

Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
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0
Energy KJ/100ml
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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

0 %
Alcohol by volume %
0
Energy KJ/100ml
0
Energy kcal/100ml
0
Fat g/100ml
0
Saturated fat g/100ml
0
Carbohydrates g/100ml
0
Sugar g/100ml
0
Protein g/100ml

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