Our Goal: By 2025, 100% of our direct farmers will be skilled, connected, and financially
empowered.

Goal: 100% of our products will be in packaging that is returnable or made from majority recycled content. The responsibility for our product goes beyond the customer and we hope to increase recycling rates of materials through recovery and reuse and also to educate our consumers.

Goal: 100% of our communities in high-stress areas will have measurably improved water availability and quality.Water is the largest input in the manufacturing of our products and we believe that water is a shared resource of which its access must be secured, particularly in high stress areas.

Goal: 100% of our purchased electricity will be from renewable sources and a 25% reduction in CO2 emissions across our value chain (science-based).

Goals: Reducing under-age drinking (through influencing social norms), strengthening and expanding marketing codes of practice, providing consumer information and responsible product innovation (through increasing alcohol literacy and expanding product portfolio) and reducing drinking and driving (through city pilots on road safety behaviour).