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ZAMBIAN BREWERIES REFRESHES ANNUAL RESPONSIBLE DRINKING CAMPAIGN

Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.

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Illicit Alcohol Spirits - Kachasu - Junta - Tujilijili

ILLICIT ALCOHOL DROWNING LEGITIMATE BUSINESSES

Who is the real villain hiding in plain sight in the local alcohol market? How does a responsible alcohol market factor into Zambia’s quest to attain the United Nations Sustainable Development Goals? What role can stakeholders play to create a healthy stable alcohol market? These are just some of the questions the recently launched EY Economic Impact Analysis report by Zambian Breweries attempts to answer.

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MUNGWI PLANT

ZAMBIAN BREWERIES CONTRIBUTES K6 BILLION TO THE ECONOMY, REVEALS EY REPORT

Clear beer production represents significant pillar in local manufacturing sector, supporting value addition and industrialisation Zambian Breweries contributed just under K 6 billion of value to the national economy in 2019, according to a new report launched today by global consultancy Ernst & Young (EY).The brewing company added around K1 billion to the country’s GDP besides supporting over 80,000 jobs – equivalent to K164 million in labor income – and contributing K1.6 billion to the government’s tax revenue during the period

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Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev) with more than 500 beer brands and some 200,000 employees in over 50 countries.