Zambian Breweries Announces Price Reductions on Selected Mosi and Eagle Products
LUSAKA, ZAMBIA – Zambian Breweries Plc has announced price reductions on selected Mosi, Mosi Light, Eagle and Eagle Extra products, enabled by improvements in the underlying economic environment.
The decision follows encouraging developments in the operating environment over recent months, including easing inflationary pressures and relative stability in the foreign exchange market.
Improved energy availability and a more stable power supply have strengthened brewing operations and reduced production volatility, while favourable government policies continue to support a balanced and competitive framework that promotes affordability, compliance and long-term industry sustainability.
As economic conditions stabilise, Zambian Breweries noted that responsible businesses have a duty to ensure that the benefits of improved macroeconomic and policy measures are passed directly on to consumers.
In response to these developments, the company has implemented price reductions across selected products within its Mosi and Eagle portfolios.
Commenting on the move, Country Director of Zambian Breweries, Thais Cavinatto, said the price adjustments reflect the company’s commitment to responsible corporate stewardship and national partnership.
“When the operating environment improves, the benefits should not stop at business; they must reach the consumer. This price rollback reflects Zambian Breweries’ commitment to affordability, our communities and supporting Zambia’s economic progress,” Ms Cavinatto said.
Ms Cavinatto noted that Mosi, a national icon rooted in Zambia’s pride and heritage, holds a unique place in the market.
“As a proudly Zambian brand, Mosi represents more than refreshment. It represents local industry and national heritage. Improving affordability strengthens that connection,” she said.
She added that Eagle remains deeply connected to community livelihoods through its locally rooted value chain.
“Eagle is more than just a brand; it is a beer of the community. It is rooted in local sourcing, supporting thousands of Zambian cassava farmers and rural households. When consumers choose Eagle, they are supporting local agriculture, local manufacturing and local jobs.”
The company also emphasised that affordability plays an important role in addressing illicit alcohol consumption, which accounts for approximately 72 percent of total alcohol consumption in Zambia.
“When regulated products become unaffordable, consumers are more likely to shift to unsafe, unregulated alternatives. By keeping Eagle and Eagle Extra accessible, we are contributing to broader efforts to reduce illicit trade, protect public health and safeguard domestic revenue,” Ms Cavinatto said.
Zambian Breweries reaffirmed its commitment to continued partnership with Government and other stakeholders in advancing shared national priorities, including economic resilience, responsible consumption and inclusive growth.
