HOLDING MANUFACTURERS ACCOUNTABLE FOR THE ENVIRONMENTAL IMPACT OF THEIR PRODUCTS

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Ezekiel Sekele

In the field of waste management, Extended Producer Responsibility (EPR) has continued to be a driving force behind manufacturers adopting product designs that reduce negative environmental impact, as well as making it easier to reuse or recycle their products.

The recent new legislation in Zambia on EPR has continued to help organisations to demonstrate their deeper commitment to reducing the environmental impact of their products. And with the most governments around the world prioritising policies that are aimed at safeguarding the environment, many manufacturers across various sectors of the economy are still struggling to find ways they can minimise the negative impact of their products on the environment.

However, we first need to understand what EPR means. The Organisation for Economic Co-operation and Development (OECD) explains it well. According to the organisation, Extended Producer Responsibility (EPR) is a concept where manufacturers and importers of products should bear a significant responsibility for the environmental impacts of their products throughout the product life-cycle, including upstream impacts inherent in the selection of materials for the products and downstream impacts from the use and disposal of the products.

And the World Wide Fund for Nature (WWF) has identified the Extended Producer Responsibility (EPR) scheme as a critical policy tool with a track record in holding manufacturers accountable for the end-of-life impacts of their plastic products and packaging, and encouraging holistic eco-design in the business sector.

For this reason Zambian Breweries launched the Manja Pamodzi project, a community-based recycling initiative helping to clean up packaging waste in Lusaka, improving sanitation and hygiene.

The project is a community-driven environmental health education and clean-up project with an entrepreneurial twist. The project is achieving this by supporting a network of collectors and aggregators. Manja Pamodzi is driven by Zambian Breweries and in partnership with the Lusaka City Council and others.

Manja Pamodzi has recruited more than 800 collectors, 11 aggregators, 12 processing plants and with just under 10,000 direct and indirect beneficiaries. To date, the initiative has managed to collect over 12,000 tonnes of recyclable waste material from various communities in Lusaka.

Recently, Zambian Breweries also partnered with the Zambia Environmental Management Agency (ZEMA) to step up the promotion of the Extended Producer Responsibility Regulations Statutory Instrument No. 65 of 2018 by launching a media awareness campaign to highlight existing waste minimisation and recycling practices.

The partnership is also thighlighting economic opportunities associated with sustainable waste management practices.

Zambian Breweries has realised that there are numerous opportunities in waste management and recycling and manufacturers, distributors, importers, traders and retailers have a key role to play in promoting waste management.

Sustainable waste management has also become even more important in the light of COVID-19 which is significantly contributing to increased waste generation at the household level. The outbreak of the virus globally and locally has seen stringent health measures being taken to curb its spread.

In line with the Ministry of Health’s guidelines on personal health hygiene, social distancing and handling of cash in the communities; Manja Pamodzi has distributed additional Personal Protective Equipment (PPE) for its collectors, aggregators and team, put-up posters with COVID-19 information on health prevention across all its aggregator sites in Lusaka, and established its digital automated payment system (BanQu) as the main method of payment to collectors and aggregators.

The time has come for other industry stakeholders to take responsibility for the environmental impacts of their products and promote EPR awareness programmes and create jobs and support sustainable environmental management through recycling.

So, under the EPR a producer’s responsibility covers the entire lifecycle of their product from production, sale and right through to the point that the consumer has stopped using the product. It is, therefore, the responsibility of the producer to ensure that the end product of what they produce does not pose any threat to the environment.

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Corona-bottle-packshot

Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Budweise-bottle-packshot

Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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