Zambian Breweries supports local farmers despite market challenges

As one of the largest buyers of agricultural produce in Zambia, the company is creating a much-needed market for the farmers, which is particularly important in the challenging environment amid the COVID-19 outbreak.

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Zambian Breweries continues to support local farmers across the country by purchasing raw materials such as maize, barley, sorghum, and cassava used to brew its beer.

As one of the largest buyers of agricultural produce in Zambia, the company is creating a much-needed market for the farmers, which is particularly important in the challenging environment amid the COVID-19 outbreak.   

“We depend on high-quality agricultural crops to brew our beers, so supporting the livelihoods of farming communities is vital for us. We are working with over 3000 direct farmers across 10 provinces at the moment – with produce ranging from barley to sorghum, maize and cassava – allowing us to brew the best beers,” said Zambian Breweries Agriculture Manager Chris Nicolle.

As at the year-end 2019, the company purchased, just under, 2,000 tons of cassava and is looking to purchase a further 3,100 tons this season. This saw over 700 cassava farmers benefiting from the initiative.

Meanwhile, sorghum, purchases were hampered by the drought last year as most farmers in Southern Province did not sell their sorghum but kept the crop for home consumption. However, the company was able to purchase 1,400 tons of sorghum from commercial growers in the Northern part of Zambia.

Zambian Breweries has since distributed seed to over 2,000 farmers in Southern Province as a way of supporting the farmers and hopes that there will be a good crop harvest this year.

Barley production stood at, just under, 20,000tonnes of malt grade.

Through key partnerships, Zambian Breweries has achieved sustainable methods of farming and has improved farmers’ yields. The company has also continued to directly empower farmers by equipping them with skills, knowledge, and financial support through innovations that have transformed the livelihoods of the farmers and the communities where they are based.

“As big buyers of local produce, we are helping farmers improve their productivity, their profitability, and their efficient use of natural resources, such as soil and water. We believe research, knowledge, technology and financing are the key ingredients to transforming agriculture at scale. We leverage these to advance agricultural development and measure our impact through yields, resource-efficiency, and soil health and smallholder incomes” added Mr Nicolle.

Building on AB InBev’s Global 2025 sustainability goals, in tandem with Zambia’s Seventh National Development Plan to make Zambia a middle-income country by 2030, Zambian Breweries has promoted value addition. It has helped diversify the economy through purchasing crops from both small-scale and commercial farmers and also using block-chain technology to enhance smart agriculture and financial inclusion, especially in rural areas through the launch of the Chembe BanQu project.

“We are committed to catalysing sustainable transformation – securing our supply chains, improving farmer livelihoods, and strengthening natural ecosystems – now and for the years to come,” ended Mr Nicolle.

Brutal-Fruit--275ml

BRUTAL FRUIT RUBY APPLE SPRITZER

The perfect blend of sweet and spice. Brutal Fruit Spritzer is Beautifully bright & bubbly with subtle fruit flavours reminiscent of champagne. Brutal Fruit is formulated with naturally uplifting ingredients for a variety of special tastes & occasions. The drink gives any woman permission to be relentlessly fearless in pursuing her dreams and helps her get a taste of that luxury lifestyle she aspires to now. A sweet and zesty blend of citrus and apple flavours with hints of spice, grapefruit peel and honey. Brutal Fruit Ruby Apple Spritzer naturally uplifts any occasion into picturesque moments of celebration. Perfected for women who enjoy the finer things in life.

Ingredients:

Water, Maize, Sucrose, Apple Juice (6%), Acids, Flavourings Rosemary Extract, Stabilizer, Colourants, Grapefruit Extract

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lite

As the only beer lagered at -2.5°C, Castle Lite unlocks Refreshment like none other. A crisp, refreshing taste with less calories, carbohydrates and alcohol, Castle Lite offers an easy drinking experience that can be enjoyed time and time again

Ingredients:

Water; Malted barley (GLUTEN); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Stella Artois

Originally brewed as a Christmas gift to the people of Leuven, Belgium, Stella Artois is to be served in a chalice following an exacting 9-step Pouring Ritual.

Ingredients:

Water, barley, hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Corona-bottle-packshot

Corona Extra

Corona is a worldwide trademark; it is a Mexican beer among the 100 most valuable global brands, according to Brandz™ Top 100 Global Brands ranking. 

Ingredients:

Water, Barley Malt (Gluten), Maize, Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Budweiser

King of beers

The yeast cells used to brew every bottle of our American-style lager are directly descended from the original culture used by founder Adolphus Busch.

Ingredients:

Water, Malted barley (Gluten); Rice; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

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Castle Lager

It all comes together with castle

Since 1895, South Africa’s home grown beer has been known for its “somewhat dry, somewhat bitter, but never sweet taste.”

Ingredients:

Water, Malted barley (Gluten); Maize extract; Hops

Because brewing is a natural process, values are apporximate and may vary slightly

Nutritional Info:

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