Zambian Breweries Launches “Cheers to Bars” Campaign at Its Historic Mosi-oa-Tunya Pub
Zambian Breweries, a proud part of the global AB InBev family, has officially launched the “Cheers to Bars” campaign in Zambia, honouring the vital role that bars play as community hubs of connection, culture, and celebration. The launch event took place on Friday, 12 September 2025, at ZB’s very own Mosi-oaTunya Pub, located at the heart of its Lusaka plant.
For generations, this iconic pub has been a gathering place for employees to relax, connect, and celebrate milestones; making it the perfect venue to unveil a campaign that celebrates bars as the true heartbeat of society. As part of the celebration, employees raised a glass of our beloved brands, with Eagle Extra leading through its signature classic game of draughts, fostering camaraderie and shared moments. The event not only honoured the legacy of the Mosi-oa-Tunya Pub but also highlighted how ZB’s brands continue to bring people together, creating lasting memories around every pour. Through Cheers to Bars, Zambian Breweries joins the wider AB InBev movement of raising a glass to the spaces where friendships are made, stories are shared, and Zambia’s vibrant culture comes alive.
#CheersToBars #FutureWithMoreCheers #Mosi-oa-TunyaPub