ZAMBIAN BREWERIES LAUNCHES 2025 CARLING BLACK LABEL CHARITY SHIELD WITH OVER K2 MILLION INVESTMENT
ZAMBIAN BREWERIES LAUNCHES 2025 CARLING BLACK LABEL CHARITY SHIELD WITH OVER K2 MILLION INVESTMENT
Powerful sports rivalries, fan-powered lineups, and community impact
NDOLA, ZAMBIA – Zambia’s brewing giant, Zambian Breweries Plc, has kicked off the 2025 Samuel ‘Zoom’ Ndhlovu Carling Black Label Charity Shield with the announcement of over K2 million Investment towards the Event including a K750,000 sponsorship package for the Zambia Premier League, and prize money for competing teams, sports kits, and a national campaign to encourage fan participation.
The Charity Shield is held annually in honour of the late Samuel ‘Zoom’ Ndhlovu, one of Zambia’s most celebrated footballers and coaches. This year’s tournament, which is in its fourth year under Carling Black Label’s headline sponsorship, will take place over two days from August 9 to 10, at the Levy Mwanawasa Stadium in Ndola bring together all Leagues under the Zambian Premiere League umbrella.
Zambia Premier League (ZPL) Chief Executive Officer, Joseph Chimpampwe welcomed the continued partnership with Zambian Breweries, describing it as a key driver in the development of Local football.
Mr Chimpampwe noted that the tournament’s expanded two-day format and inclusion of women’s matches reflect positive progress for Zambian football: “Last year, we proudly introduced the Women’s Super League into the Charity Shield. This year, we are even more excited to welcome our National League Teams into this national spotlight. This inclusion reflects our continued dedication to growing the game at all levels for both men and women.”
A total of eight teams, including top men’s and women’s clubs, are scheduled to participate in what the organisers are calling the most exciting edition of the tournament yet, featuring some of Zambia’s most anticipated football matchups including a high-stakes Copperbelt derby between Power Dynamos and Zesco United on the final day.
“Zambian Breweries has always stood by what brings us together as a nation whether through music, arts or sport. The Charity Shield is one of those unique moments that unites us around something we all love – football,” stated Zambian Breweries Legal and Corporate Affairs Director, Tawanda Hojane.
And Zambian Breweries Brand Manager – Mosi/Mosi Light and Carling Black Label, Lusungu Ng’uni noted that the tournament continues to serve as a platform for talent, national pride, and community impact: “The Carling Black Label Charity Shield aligns perfectly with our brand’s DNA: built around recognizing and rewarding hard work, achievement and strength of Character. This is more than just a football event. It’s a space where passion, pride, and purpose come together.”
This year’s fixtures include two women’s matches and two men’s matches each day. On August 9, Konkola Blades Queens will face Kansanshi Dynamos Women, while Konkola Blades FC takes on National Assembly FC. On August 10, ZESCO Ndola Women will play Green Buffaloes Women, followed by the men’s main event between Power Dynamos and ZESCO United.
The tournament will also feature the popular “Change the Game” campaign, which allows fans to vote for the starting 11 players of their favourite teams by entering codes found on specially marked Carling Black Label bottles. Consumers can vote via USSD (*808#) or through the official website, www.carlingshieldcup.com.
Fans across the country are encouraged to attend the matches and take part in campaign activities. Additionally, all Super League Clubs – whether playing or not – will be given the opportunity to showcase their merchandise and clubs’ history during the two days giving fans and clubs alike a chance to build a deeper connection with their communities.
According to the brewing giant, proceeds from the tournament will go toward charitable causes, including youth empowerment, health programmes, and community development initiatives.
“Championing sport in Zambia is our way of giving back to the game that gives so much to us. As Zambian Breweries we thrive when our communities thrive. And lives are changed through sport both on a local stage and an international stage. This is not a mere sponsorship, we like to think about it as a partnership with Zambian sport to better lives,” said Mr Hojane.
“This is why it’s called the Charity Shield. It’s not just about who wins the match—but who benefits beyond the pitch,” he concluded.
