RTSA, DEC, LCC at Talking Christmas Tree

ZAMBIAN BREWERIES, DEC, RTSA & LCC CELEBRATE THE FESTIVE SEASON WITH RESPONSIBLE DRINKING MESSAGE AT THE TALKING CHRISTMAS TREE

Zambian Breweries with its partners the Drug Enforcement Commission, Lusaka City Council, and the Road Traffic & Safety Agency heightened their festive season collaboration with an awareness campaign highlighting the dangers of irresponsible alcohol consumption, drug and substance abuse, and drunk driving at the talking Christmas tree lighting event at East Park Mall. The colourful Christmas Tree is decorated with locally crafted art and ornaments illustrating responsible drinking awareness messages. “Aside from the holiday cheer, we are conscious that the festive season

Cheers to good times

ZAMBIAN BREWERIES REFRESHES ANNUAL RESPONSIBLE DRINKING CAMPAIGN

Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.

New ZB Country Director

ZAMBIAN BREWERIES NODS GOVERNMENT’S STANCE ON ENDING ALCOHOL ABUSE

The country’s largest brewer says it is eager to partner with key stakeholders to increase youths’ contribution to national development Zambian Breweries Plc has commended the newly elected UPND administration’s pledge to eradicate alcohol abuse in Zambia as part of its development and economic transformation agenda.  In his inauguration speech, His Excellency Mr Hakainde Hichilema stated that his government would work to rescue the country’s youths from vices such as alcohol and substance abuse to improve their contribution to Zambia’s economic

INFORMATION MINISTER CHAMPIONS ZB’S CALL FOR OPEN CONVERSATION ON ALCOHOL

As the country enters the festive season, Minister of Broadcasting Information Services Hon. Dora Siliya has called for an open and honest conversation on alcohol use among Zambians. Speaking at a Zambian Breweries Smart Drinking Awareness event in Lusaka’s Chibolya township, Ms Siliya underscored the brewer’s #ResponsibleTogether message and advised all citizens to take personal responsibility for their alcohol use. “There must be responsibility first, and you have to set yourself some rules; nobody will give you those rules, you have to

FAZ AND ZAMBIAN BREWERIES TEAM UP ON SMART DRINKING

Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including