Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.
Who is the real villain hiding in plain sight in the local alcohol market? How does a responsible alcohol market factor into Zambia’s quest to attain the United Nations Sustainable Development Goals? What role can stakeholders play to create a healthy stable alcohol market? These are just some of the questions the recently launched EY Economic Impact Analysis report by Zambian Breweries attempts to answer.
Zambian Breweries has assured bar and nightclub owners across the country of increased beer supply once its US$18 million expansion project is completed next month.
As an iconic and truly Zambian beer that is well loved at home and abroad, Mosi Premium Lager has been a beacon of national pride and culture through the many years. While offering great taste to consumers, the internationally-awarded beer for quality has taken on an exciting refreshed look.