Cheers to good times

ZAMBIAN BREWERIES REFRESHES ANNUAL RESPONSIBLE DRINKING CAMPAIGN

Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.

Illicit Alcohol Spirits - Kachasu - Junta - Tujilijili

ILLICIT ALCOHOL DROWNING LEGITIMATE BUSINESSES

Who is the real villain hiding in plain sight in the local alcohol market? How does a responsible alcohol market factor into Zambia’s quest to attain the United Nations Sustainable Development Goals? What role can stakeholders play to create a healthy stable alcohol market? These are just some of the questions the recently launched EY Economic Impact Analysis report by Zambian Breweries attempts to answer.