Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.
The country’s largest brewer says it is eager to partner with key stakeholders to increase youths’ contribution to national development Zambian Breweries Plc has commended the newly elected UPND administration’s pledge to eradicate alcohol abuse in Zambia as part of its development and economic transformation agenda. In his inauguration speech, His Excellency Mr Hakainde Hichilema stated that his government would work to rescue the country’s youths from vices such as alcohol and substance abuse to improve their contribution to Zambia’s economic
As the country enters the festive season, Minister of Broadcasting Information Services Hon. Dora Siliya has called for an open and honest conversation on alcohol use among Zambians. Speaking at a Zambian Breweries Smart Drinking Awareness event in Lusaka’s Chibolya township, Ms Siliya underscored the brewer’s #ResponsibleTogether message and advised all citizens to take personal responsibility for their alcohol use. “There must be responsibility first, and you have to set yourself some rules; nobody will give you those rules, you have to
Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including