Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including
Zambian celebrities have joined hands to address the ills of alcohol abuse through Zambian Breweries’ smart drinking campaign aimed at creating awareness of irresponsible alcohol consumption. Celebrities including Christopher Katongo, Slapdee, Salma Sky, Kaliwa, Bobby East, Wezi Heart Sound, El Mukuka, Cree Jay, Sebastien Dutch, Kaliwa and DJ Blocks have joined the call-to-action campaign to educate and create awareness on responsible drinking. The #ResponsibleTogether campaign tackles issues related to alcohol abuse, binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based
One of the major aims of businesses is to make profits. But at Zambian Breweries our aim and objective go beyond that. We are concerned with the ultimate welfare of the consumers of our products. As the country’s largest brewing company, responsible drinking is very close to our hearts. As we mark Global Beer Responsible Day this month with a series of events for employees and our retail trade partners, we are reminded of the importance of the subject. As Zambian Breweries, we
“Please continue enjoying responsibly in the comfort of your home. Do not visit drinking places in this pandemic. Bars and night clubs are still closed as a precautionary measure against the virus,” says ZB Country Director Jose Moran.