Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.
The country’s largest brewer says it is eager to partner with key stakeholders to increase youths’ contribution to national development Zambian Breweries Plc has commended the newly elected UPND administration’s pledge to eradicate alcohol abuse in Zambia as part of its development and economic transformation agenda. In his inauguration speech, His Excellency Mr Hakainde Hichilema stated that his government would work to rescue the country’s youths from vices such as alcohol and substance abuse to improve their contribution to Zambia’s economic
As an iconic and truly Zambian beer that is well loved at home and abroad, Mosi Premium Lager has been a beacon of national pride and culture through the many years. While offering great taste to consumers, the internationally-awarded beer for quality has taken on an exciting refreshed look.
There is compelling evidence that environmentally-conscious investment in water resources delivers strong financial returns and creates value for all water users, according to a latest study by WWF Zambia and Zambian Breweries, commissioned through the Organisation for Economic Co-operation and Development (OECD). The report dubbed ‘The Strategic Investment Pathways Report: A Case of the Zambezi River Basin’ that has been launched today in Lusaka has underscored the need for private sector players to bridge the financing gap affecting the water sector,
Zambia faces increasing pressure on water resources, which will pose challenges to realising the full benefits of water for the economy, environment and society, according to a study due to be launched next week by WWF Zambia and Zambian Breweries, commissioned through the Organisation for Economic Co-operation and Development – OECD. The Strategic Investment Pathways Report: A Case of the Zambezi River Basin, will be revealed on Wednesday, April 14, 2021. But ahead of the official launch the two organisations flagged the
Beer is one of the most popular recreational beverages in Zambia – enjoyed by thousands of people from different walks of life. Beer is good for social cohesion, bringing people together for a better world and as long as it is consumed in moderation and not abused. Even at a time when we are not able to meet physically, beer continues to refresh our communities in the comfort of their homes The industry, which depends heavily on one of the planet’s
Thousands of people across the country have come out in support of Zambian Breweries’ drive to champion responsible behaviour by taking the brewer’s #ResponsibleTogether pledge. The campaign reached more than 60,000 people through social media and activations at shopping malls and events in Lusaka and the Copperbelt, with 12,524 taking up the challenge to pledge to promote smart drinking habits. The campaign, launched in September 2020, is playing a key role in creating awareness and educating consumers and the community on the
As the country enters the festive season, Minister of Broadcasting Information Services Hon. Dora Siliya has called for an open and honest conversation on alcohol use among Zambians. Speaking at a Zambian Breweries Smart Drinking Awareness event in Lusaka’s Chibolya township, Ms Siliya underscored the brewer’s #ResponsibleTogether message and advised all citizens to take personal responsibility for their alcohol use. “There must be responsibility first, and you have to set yourself some rules; nobody will give you those rules, you have to
Zambian Breweries has engaged the Bars and Nightclub Owners Association of Zambia in the context of the current supply challenges and price volatility in the market in the run-up to the festival season and beyond. Zambian Breweries has acknowledged that 2020 has not been a good year of business because of COVID-19 and the imposed restrictions that disrupted scheduled projects to expand brewery capacity and increase production to meet anticipated future demand. However, now that the markets are open across the region
Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including