Beer is one of the most popular recreational beverages in Zambia – enjoyed by thousands of people from different walks of life. Beer is good for social cohesion, bringing people together for a better world and as long as it is consumed in moderation and not abused. Even at a time when we are not able to meet physically, beer continues to refresh our communities in the comfort of their homes The industry, which depends heavily on one of the planet’s
Thousands of people across the country have come out in support of Zambian Breweries’ drive to champion responsible behaviour by taking the brewer’s #ResponsibleTogether pledge. The campaign reached more than 60,000 people through social media and activations at shopping malls and events in Lusaka and the Copperbelt, with 12,524 taking up the challenge to pledge to promote smart drinking habits. The campaign, launched in September 2020, is playing a key role in creating awareness and educating consumers and the community on the
As the country enters the festive season, Minister of Broadcasting Information Services Hon. Dora Siliya has called for an open and honest conversation on alcohol use among Zambians. Speaking at a Zambian Breweries Smart Drinking Awareness event in Lusaka’s Chibolya township, Ms Siliya underscored the brewer’s #ResponsibleTogether message and advised all citizens to take personal responsibility for their alcohol use. “There must be responsibility first, and you have to set yourself some rules; nobody will give you those rules, you have to
Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including
Zambian celebrities have joined hands to address the ills of alcohol abuse through Zambian Breweries’ smart drinking campaign aimed at creating awareness of irresponsible alcohol consumption. Celebrities including Christopher Katongo, Slapdee, Salma Sky, Kaliwa, Bobby East, Wezi Heart Sound, El Mukuka, Cree Jay, Sebastien Dutch, Kaliwa and DJ Blocks have joined the call-to-action campaign to educate and create awareness on responsible drinking. The #ResponsibleTogether campaign tackles issues related to alcohol abuse, binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based
Zambian Breweries has introduced e-commerce to its distribution channels to encourage customers to enjoy responsibly at home amid the COVID-19 pandemic. “It’s not something that we have been doing a lot in the past; we just started. Together with our partners, we’re trying to encourage people that if you don’t want to go out, but you still want to have our products at home, you can place your order online,” said Zambian Breweries Country Director Jose Moran. The country’s largest brewing company
As Zambian Breweries, we have come out strongly and we will always do so in support of the government’s moves to stamp out alcohol abuse and ensure people are responsible when drinking.
The campaign, dubbed #ResponsibleTogether, will tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence, and was kicked-off last week with the company signing a memorandum of understanding with Lusaka City Council.
The Zambian Breweries team, led by country director Jose Moran, was joined by Lusaka City Council representatives in Lusaka’s Chawama area to kick-off distribution of the kits on Friday (September 18), just a week after President Edgar Lungu announced the partial opening of drinking places in his speech to Parliament.
The country’s largest brewer has said the move will improve the livelihoods of bars and night club owners and contribute to the recovery of the economy, which has been hard hit by COVID-19.