Zambian Breweries has introduced e-commerce to its distribution channels to encourage customers to enjoy responsibly at home amid the COVID-19 pandemic. “It’s not something that we have been doing a lot in the past; we just started. Together with our partners, we’re trying to encourage people that if you don’t want to go out, but you still want to have our products at home, you can place your order online,” said Zambian Breweries Country Director Jose Moran. The country’s largest brewing company
One of the major aims of businesses is to make profits. But at Zambian Breweries our aim and objective go beyond that. We are concerned with the ultimate welfare of the consumers of our products. As the country’s largest brewing company, responsible drinking is very close to our hearts. As we mark Global Beer Responsible Day this month with a series of events for employees and our retail trade partners, we are reminded of the importance of the subject. As Zambian Breweries, we
The campaign, dubbed #ResponsibleTogether, will tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence, and was kicked-off last week with the company signing a memorandum of understanding with Lusaka City Council.