Zambian Breweries has engaged the Bars and Nightclub Owners Association of Zambia in the context of the current supply challenges and price volatility in the market in the run-up to the festival season and beyond. Zambian Breweries has acknowledged that 2020 has not been a good year of business because of COVID-19 and the imposed restrictions that disrupted scheduled projects to expand brewery capacity and increase production to meet anticipated future demand. However, now that the markets are open across the region
Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including
Zambian celebrities have joined hands to address the ills of alcohol abuse through Zambian Breweries’ smart drinking campaign aimed at creating awareness of irresponsible alcohol consumption. Celebrities including Christopher Katongo, Slapdee, Salma Sky, Kaliwa, Bobby East, Wezi Heart Sound, El Mukuka, Cree Jay, Sebastien Dutch, Kaliwa and DJ Blocks have joined the call-to-action campaign to educate and create awareness on responsible drinking. The #ResponsibleTogether campaign tackles issues related to alcohol abuse, binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based
Zambian Breweries has introduced e-commerce to its distribution channels to encourage customers to enjoy responsibly at home amid the COVID-19 pandemic. “It’s not something that we have been doing a lot in the past; we just started. Together with our partners, we’re trying to encourage people that if you don’t want to go out, but you still want to have our products at home, you can place your order online,” said Zambian Breweries Country Director Jose Moran. The country’s largest brewing company
One of the major aims of businesses is to make profits. But at Zambian Breweries our aim and objective go beyond that. We are concerned with the ultimate welfare of the consumers of our products. As the country’s largest brewing company, responsible drinking is very close to our hearts. As we mark Global Beer Responsible Day this month with a series of events for employees and our retail trade partners, we are reminded of the importance of the subject. As Zambian Breweries, we
As Zambian Breweries, we have come out strongly and we will always do so in support of the government’s moves to stamp out alcohol abuse and ensure people are responsible when drinking.
The campaign, dubbed #ResponsibleTogether, will tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence, and was kicked-off last week with the company signing a memorandum of understanding with Lusaka City Council.
The Zambian Breweries team, led by country director Jose Moran, was joined by Lusaka City Council representatives in Lusaka’s Chawama area to kick-off distribution of the kits on Friday (September 18), just a week after President Edgar Lungu announced the partial opening of drinking places in his speech to Parliament.
The country’s largest brewer has said the move will improve the livelihoods of bars and night club owners and contribute to the recovery of the economy, which has been hard hit by COVID-19.
The smart drinking initiative seeks to educate and inform people about the ills of alcohol abuse and the benefits of smart drinking by reducing underage drinking, strengthening marketing codes of practice, increasing alcohol literacy, and reducing drink driving.