Our Smart Drinking Goals

Our Global Smart Drinking Goals are a set of programs and initiatives focused on shifting social norms, consumer behaviors, and our own business practices — in order to make a tangible contribution to the reduction of harmful use of alcohol globally.

Goal 1: Reduce the harmful use of alcohol by at least 10% in six cities by the end of 2020. Implement the best practices globally by the end of 2025.

Goal 2: Invest $1 billion USD across our markets in dedicated social marketing campaigns and related programs by the end of 2025.

Goal 3: Ensure No- or Lower- Alcohol beer products represent at least 20% of AB InBev’s global beer volume by the end of 2025.

Goal 4: Place a Guidance Label on all of our beer products in all of our markets by the end of 2020. Increase alcohol health literacy by the end of 2025.