New ZB Country Director

ZAMBIAN BREWERIES NODS GOVERNMENT’S STANCE ON ENDING ALCOHOL ABUSE

The country’s largest brewer says it is eager to partner with key stakeholders to increase youths’ contribution to national development Zambian Breweries Plc has commended the newly elected UPND administration’s pledge to eradicate alcohol abuse in Zambia as part of its development and economic transformation agenda.  In his inauguration speech, His Excellency Mr Hakainde Hichilema stated that his government would work to rescue the country’s youths from vices such as alcohol and substance abuse to improve their contribution to Zambia’s economic

FAZ AND ZAMBIAN BREWERIES TEAM UP ON SMART DRINKING

Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including

CELEBRITIES LEAD #RESPONSIBLETOGETHER CALL TO ACT ON SMART DRINKING

Zambian celebrities have joined hands to address the ills of alcohol abuse through Zambian Breweries’ smart drinking campaign aimed at creating awareness of irresponsible alcohol consumption. Celebrities including Christopher Katongo, Slapdee, Salma Sky, Kaliwa, Bobby East, Wezi Heart Sound, El Mukuka, Cree Jay, Sebastien Dutch, Kaliwa and DJ Blocks have  joined the call-to-action campaign to educate and create awareness on responsible drinking. The #ResponsibleTogether campaign tackles issues related to alcohol abuse, binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based

ZAMBIAN BREWERIES EMBRACES E-COMMERCE

Zambian Breweries has introduced e-commerce to its distribution channels to encourage customers to enjoy responsibly at home amid the COVID-19 pandemic. “It’s not something that we have been doing a lot in the past; we just started. Together with our partners, we’re trying to encourage people that if you don’t want to go out, but you still want to have our products at home, you can place your order online,” said Zambian Breweries Country Director Jose Moran. The country’s largest brewing company