Zambian Breweries has launched the 2021 iteration of its Smart Drinking campaign under the theme “Cheers to being responsible together,” aimed at sensitising the public on the importance of responsible alcohol consumption.The initiative is part of the company’s commitment to promote responsible drinking among beer lovers nationwide.The brewer’s message is that alcohol ought to be consumed in a responsible manner to safeguard the wellbeing of not just the consumer but the people around them as well as communities at large.
The country’s largest brewer says it is eager to partner with key stakeholders to increase youths’ contribution to national development Zambian Breweries Plc has commended the newly elected UPND administration’s pledge to eradicate alcohol abuse in Zambia as part of its development and economic transformation agenda. In his inauguration speech, His Excellency Mr Hakainde Hichilema stated that his government would work to rescue the country’s youths from vices such as alcohol and substance abuse to improve their contribution to Zambia’s economic
Zambian Breweries has teamed up with the Football Association of Zambia (FAZ) to encourage fans to make smart drinking choices. The campaign, dubbed #ResponsibleTogether, kicked-off in September with the company signing a memorandum of understanding with Lusaka City Council to tackle binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based violence. Zambia national soccer team players Bruce Musakanya, Justin Shonga, Sabastian Mwange, Augustine Mulenga and Kelvin Mubanga Kampamba this week joined the list of celebrities backing the nationwide campaign, including
Zambian celebrities have joined hands to address the ills of alcohol abuse through Zambian Breweries’ smart drinking campaign aimed at creating awareness of irresponsible alcohol consumption. Celebrities including Christopher Katongo, Slapdee, Salma Sky, Kaliwa, Bobby East, Wezi Heart Sound, El Mukuka, Cree Jay, Sebastien Dutch, Kaliwa and DJ Blocks have joined the call-to-action campaign to educate and create awareness on responsible drinking. The #ResponsibleTogether campaign tackles issues related to alcohol abuse, binge drinking, underage drinking, illicit alcohol, drinking and driving, and gender-based
One of the major aims of businesses is to make profits. But at Zambian Breweries our aim and objective go beyond that. We are concerned with the ultimate welfare of the consumers of our products. As the country’s largest brewing company, responsible drinking is very close to our hearts. As we mark Global Beer Responsible Day this month with a series of events for employees and our retail trade partners, we are reminded of the importance of the subject. As Zambian Breweries, we
The nation’s best media coverage on responsible alcohol consumption will be recognised by Zambian Breweries next month at the 2020 MISA Zambia 18th Platinum and Golden Media Awards in Lusaka.