Zambia’s largest brewer, Zambian Breweries, has called on beer-lovers to heed government guidelines amid the resurgence of COVID-19 cases. Zambian Breweries Country Director Jose Moran said the escalation of COVID-19 cases calls for all Zambians to use caution and follow all the health guidelines issued by the government, and in particular to continue following the responsible drinking guidelines that encourage moderation and drinking from home. “Again, if you want to drink, do it from the comfort of your home,” urged Mr Moran. “The
The country’s largest brewing company remains committed to empowering local farmers by helping them increase productivity in an efficient and environmentally sustainable manner.
Chembe BanQu is not only part of our commitment towards smart agriculture, but a way of fighting COVID-19 together with farmers.
The brewing company is working with Zamseed, Zanaco Bank, and Silverlands Ranching to facilitate the growing and harvesting process, with this season’s buying launched this month.
Government has commended Zambian Breweries for empowering small-scale farmers in Luapula Province through its cassava out-grower project. Provincial Minister Hon. Nickson Chilangwa said the smart agriculture initiative had given cassava farmers in the province a sure market for their produce. “Gone are the days of cassava wastage in our province due to lack of buyers. Gone are the days when our farmers would travel several miles in search for buyers, because Zambian Breweries is on board as that reliable buyer and agro-partner,”
“We are using digital technology to communicate with farmers to avoid mass gathering, on one end, and encourage social distancing, on the other end,” said Zambian Breweries agriculture manager Chris Nicolle.
As one of the largest buyers of agricultural produce in Zambia, the company is creating a much-needed market for the farmers, which is particularly important in the challenging environment amid the COVID-19 outbreak.
The company’s contribution to job creation, agro-processing and manufacturing through production of Mosi, Castle, Carling Black Label, Castle Lite and affordable Eagle lagers is key to supporting local enterprises through sourcing of barley, cassava, sorghum and maize, said the company in its just-published 2019 Annual Report.